Senior Brand and Marketing Manager
Visa sponsorship
Sales & Marketing · Sydney, NSW, Australia · Full-Time · Discussed at interview · Visa: Employer sponsored
Establishing an Australian identity for a new premium automotive brand is the challenge for this Sydney Senior Brand and Marketing Manager. You will develop local strategy, plan launches and connect customer acquisition with brand growth and commercial performance.
The position spans media, digital engagement, dealer activity, events and customer lifecycle programs. It combines strategic ownership with practical campaign delivery, agency direction and budget decisions in a growing operation. Work involves adapting global brand direction to Australian consumers and reporting measurable results to senior leadership.
Use your English CV to document launches, integrated campaigns, budgets and agency management. Structure your Sydney automotive brand leadership story with Build AI CV.
Key Responsibilities
- Own Australian marketing strategy and annual delivery plans for acquisition, brand growth and commercial results
- Plan brand, vehicle, model-variant and new-offering launches
- Integrate retail, experiential, content, CRM, media, social and digital campaigns
- Adapt global direction to Australian audiences to increase awareness, consideration and demand
- Build customer programs from initial contact to retention, using research, competitor information and customer insight
- Direct media and channel planning, measure campaigns and report to senior leaders
- Coordinate launches and reputation activity with PR and communications
- Develop premium events, partnerships and customer activations
- Create dealer and retail marketing that supports sales and brand consistency
- Coordinate market initiatives with sales, product, aftersales, customer experience and network teams
- Brief and manage creative, media, digital and specialist agencies against agreed deliverables and timelines
- Allocate the marketing budget and improve engagement, campaign performance and return on investment
- Build processes, reporting and frameworks as the team develops
Requirements & Eligibility
- Senior strategic, integrated, product or brand marketing experience
- Successful delivery of campaigns across multiple channels
- An automotive, premium, luxury or high-consideration consumer background; technology, travel, financial services, premium consumer goods or related experience will also be considered
- Understanding of Australian consumers and market competition
- New brand, product, market-entry or major commercial launch experience is advantageous
- Knowledge of experiential marketing, content, media, CRM, digital marketing and brand development
- Capacity to connect long-term strategy with immediate commercial aims and adapt global or regional marketing for local audiences
- Commercial and financial judgement including marketing budget management
- A record of managing agencies, suppliers and external partners
- Excellent stakeholder communication and presentation, including influencing senior colleagues and collaborating across functions
- Good organisation and project management
- Comfort with changing priorities and processes in a fast-moving setting
- Initiative, commercial focus and strong accountability
- A relevant tertiary qualification in Marketing, Business, Communications or a related field
- Australian work rights or eligibility for employer-sponsored employment, and ability and willingness to work within the nominated Australian state
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